Tragedy is a tough gig for brands, so most, admittedly, went way too commercial. But this one got me.
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Inspiration
Kudos to the social-media team at Tampa International Airport, which saw an opportunity not only to comfort a child and have some fun, but also to expand their fan base.
With enough cycles of study, practice, feedback, and revision, you’ll become good at digital storytelling. Maybe even quite good. Don’t let anyone tell you otherwise.
Mashable, known for creating gobs and gobs of content about digital trends, teamed up with Sesame Street to produce a vocabulary-based newscast. Will this be your inspiration to collaborate on content for your digital channels?
The ubiquitous cat video: the most shared content in the known world and our biggest time-waster, too. With nothing else quite as shareable (or downright adorable) as cat videos, brands will often just post random ones, even if they do nothing to promote or reinforce brand identity.
If your brand is sophisticated and formal, let that be your voice. If your brand is young and hip, that's your voice. If it's gentle and caring, make that your voice.