SOCIAL MEDIA
CHEVROLET STRIKES PERFECT BALANCE AFTER PRINCE'S DEATH
Given that I consult with brands on their social media, my inbox and feeds were filled this morning with examples of how brands (poorly) handled Prince's death. Tragedy is a tough gig for brands, so most, admittedly, went way too commercial. But this one got me. Color me impressed, Chevrolet. A lovely tribute.
On social.
In print.