VIDEO
SABADO GIGANTE FLIES HIGH WITH FLYING CAT VIDEO
The ubiquitous cat video: the most shared content in the known world and our biggest time-waster, too. With nothing else quite as shareable (or downright adorable) as cat videos, brands will often just post random ones, even if they do nothing to promote or reinforce brand identity. Sabado Gigante, a popular Univision TV show, did precisely that, earning nearly a half a million cat-video shares from its audience of 3 million . . . an astounding share rate. Of course, who knows how many of those shares were from people who will ever watch the show (which is, ostensibly the point of their Facebook page right . . . to market the show?), so it could be just a numbers grab. But Sabado Gigante is a comedy/variety show, so cat videos aren't out of line with the brand.
If you're going to share a cat video, make it one like this superhero cat. Who is adorable. And does laundry. And . . . seriously . . . flies.
