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About Tere


About Tere


ENGINEER, AUTHOR,
DIGITAL STRATEGIST

Sure it's unusual to have degrees in engineering, English, and creative writing, but there's no better combination for the digital age. Tere's years as a systems engineer make her efficient, process-driven, and focused on the bottom line. Her 20 how-to books have sold over a million copies to people who need simple solutions. And her digital-marketing efforts on behalf of organizations have garnered worldwide awards while wildly exceeding business goals.

OVER TWO DECADES
OF CONTENT

Tere has been writing for web, apps, social media, marketing campaigns, and executive speeches since 2002. She led the social-media efforts of one of the most iconic nonprofits in the world and grew engagement by over a thousand percent a month. She spent a dozen years flexing her content muscles as a manuscript-development editor for trade and tech publishers. She's the author of more than 20 how-to books. And she has been designing web and social graphics since 2013. All told, that's more than two decades spent developing content.

 

WHAT IS CONTENT, ANYWAY?

Content refers to the words and images you use to tell your organization's story. Like the words and images on a website or in an app, or the words and images in an email. Your annual report is content, and so is a video. Everything you put on social media is content, too, and so are the words and images you use in a TEDx Talk or a presentation. Twenty years ago, Bill Gates said, "content is king." But in our digital age, content is Master and Commander of the Universe.


FRIENDLY, PRACTICAL,
NOT TOO TECHY

Even the techiest topics are made easy by Tere. Whether she's facilitating a strategy session, teaching a social-media workshop, or working one-on-one with a CEO, Tere combines her friendly, patient, down-to-earth style with practical, step-by-step, not-too-techy guidance. Before long, you'll forget she's an engineer.

HOW CAN TERE HELP?

This website was designed to give you the ideas and answers you need. Get inspired, find out about the latest trends, and deepen your storytelling know-how in Tere's blog, called Inside Stories. Or choose below from one of Tere's budget-friendly training and consulting services.

 

Experience


Experience


Here's a printable version of Tere's graphical résumé. And although this website focuses on her digital-content work, check out Tere's past life as a manuscript-development editor for most of the big-five publishers, and as the author of more than 20 how-to books, available from local and national bookstores in print, ebook, and app formats. To see Tere's digital design portfolio, go here.

 

From Clients


From Clients


 

Pronunciation


Pronunciation


TARE-ee, teh-RAY, or TEER?

With an oddly spelled first name and a last name that's not pronounced like the food conglomerate, here's a little help pronouncing Tere's name:

  • Tere (TARE-ee) rhymes with Mary and Jerry. Just like those who spell it Teri or Terri, Tere is a nickname for Teresa: in her case, the -sa is simply lopped off.
  • The -ou sound in Stouffer has the same sound as house, scout, and about. (It does not have the -ou sound in dough, soul, and poultry.) House, Stouffer. Scout, Stouffer. About, Stouffer. Makes sense?
 

Get in Touch


Get in Touch


FOLLOW TERE

Tere spends most of her time posting and tweeting on behalf of clients, experimenting with their best mix of channels and content. The upside is that she's constantly on social media, learning every new iteration as it happens. The downside? She doesn't spend nearly enough time posting and tweeting on behalf of herself. That said, you can find Tere on social wherever you are. Click on any of the icons below, and you'll be transported to her social pages.

 

DROP TERE A LINE