Kudos to the social-media team at Tampa International Airport, which saw an opportunity not only to comfort a child and have some fun, but also to expand their fan base.
Tragedy is a tough gig for brands, so most, admittedly, went way too commercial. But this one got me.
AMA is an acronym for Ask Me Anything, a weekly feature on Reddit in which celebrities are asked . . . well, anything . . . by fans.
Responsive design refers to a web design that automatically adjusts to the size of the device being used to view the site.
Although horizontal logos still work in a number of marketing scenarios, they're a bit of a nightmare in two areas: responsive-design websites and social media.
Utilizing 135 employee advocates, each of which has a fairly average reach (338 Facebook friends), will yield more impressions than a branded Facebook page with a MILLION fans. Whoa. It's time to think differently about employees.
Mashable, known for creating gobs and gobs of content about digital trends, teamed up with Sesame Street to produce a vocabulary-based newscast. Will this be your inspiration to collaborate on content for your digital channels?
The ALS Ice Bucket Challenge is worth studying: Why did it go viral? How did it raise over $100 million for an organization that often struggles to raise significant funds? Take a look at six key components.
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