Tragedy is a tough gig for brands, so most, admittedly, went way too commercial. But this one got me.
AMA is an acronym for Ask Me Anything, a weekly feature on Reddit in which celebrities are asked . . . well, anything . . . by fans.
Kudos to the social-media team at Tampa International Airport, which saw an opportunity not only to comfort a child and have some fun, but also to expand their fan base.
With enough cycles of study, practice, feedback, and revision, you’ll become good at digital storytelling. Maybe even quite good. Don’t let anyone tell you otherwise.
When the teams that manage social media for celebrities or brands believe they'll be ridiculed for anything less than perfection, they'll stop trying new tactics.
Whether you’re designing graphics on your own, working with a freelance graphic designer, or utilizing an in-house graphics department, be sure that you require every graphic to be sized for every channel you’re on.
Responsive design refers to a web design that automatically adjusts to the size of the device being used to view the site.
Although horizontal logos still work in a number of marketing scenarios, they're a bit of a nightmare in two areas: responsive-design websites and social media.
Utilizing 135 employee advocates, each of which has a fairly average reach (338 Facebook friends), will yield more impressions than a branded Facebook page with a MILLION fans. Whoa. It's time to think differently about employees.
Pinterest rolls out new features in dribs and drabs, without fanfare or drama. But each new feature is pretty cool. Here’s an overview of Guided Search, custom categories, messaging, group boards, secret boards, Promoted Pins, and analytics.
Mashable, known for creating gobs and gobs of content about digital trends, teamed up with Sesame Street to produce a vocabulary-based newscast. Will this be your inspiration to collaborate on content for your digital channels?
The ubiquitous cat video: the most shared content in the known world and our biggest time-waster, too. With nothing else quite as shareable (or downright adorable) as cat videos, brands will often just post random ones, even if they do nothing to promote or reinforce brand identity.
The ALS Ice Bucket Challenge is worth studying: Why did it go viral? How did it raise over $100 million for an organization that often struggles to raise significant funds? Take a look at six key components.
If your brand is sophisticated and formal, let that be your voice. If your brand is young and hip, that's your voice. If it's gentle and caring, make that your voice.