When the teams that manage social media for celebrities or brands believe they'll be ridiculed for anything less than perfection, they'll stop trying new tactics.
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September2014
Although horizontal logos still work in a number of marketing scenarios, they're a bit of a nightmare in two areas: responsive-design websites and social media.
The ubiquitous cat video: the most shared content in the known world and our biggest time-waster, too. With nothing else quite as shareable (or downright adorable) as cat videos, brands will often just post random ones, even if they do nothing to promote or reinforce brand identity.
The ALS Ice Bucket Challenge is worth studying: Why did it go viral? How did it raise over $100 million for an organization that often struggles to raise significant funds? Take a look at six key components.
If your brand is sophisticated and formal, let that be your voice. If your brand is young and hip, that's your voice. If it's gentle and caring, make that your voice.