Tragedy is a tough gig for brands, so most, admittedly, went way too commercial. But this one got me.
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How-To
With enough cycles of study, practice, feedback, and revision, you’ll become good at digital storytelling. Maybe even quite good. Don’t let anyone tell you otherwise.
Although horizontal logos still work in a number of marketing scenarios, they're a bit of a nightmare in two areas: responsive-design websites and social media.
Utilizing 135 employee advocates, each of which has a fairly average reach (338 Facebook friends), will yield more impressions than a branded Facebook page with a MILLION fans. Whoa. It's time to think differently about employees.
Pinterest rolls out new features in dribs and drabs, without fanfare or drama. But each new feature is pretty cool. Here’s an overview of Guided Search, custom categories, messaging, group boards, secret boards, Promoted Pins, and analytics.
Mashable, known for creating gobs and gobs of content about digital trends, teamed up with Sesame Street to produce a vocabulary-based newscast. Will this be your inspiration to collaborate on content for your digital channels?
The ALS Ice Bucket Challenge is worth studying: Why did it go viral? How did it raise over $100 million for an organization that often struggles to raise significant funds? Take a look at six key components.