Do you have one department that's managing events, another that's overseeing social media, another producing web content, and another producing emails and print materials . . . but they're not synching their efforts? Do you need a holistic content calendar, a social-media playbook, and clearer roles and responsibilities? Are you ready to tie your content efforts to business objectives, with metrics and reporting that tell you at a glance what's working and what's not?
Talk to Tere about her eight-hour and twelve-hour digital-strategy sessions, focusing on social media, web, and email:
Not only are Tere's strategy sessions time-effective, they're also a bargain: expect a cost of $5,000 to $7,500 for her eight-hour strategy, which includes not only the interactive session, but also your strategy document and an outline of all the workflow and processes your team agreed to.
Tere works with nonprofits, small businesses, and independent artists and entrepreneurs to manage social media; copywrite websites, apps, and emails; design graphics for social, web, and apps; and build websites. Whether you're in need of a marketing campaign around a product or event, looking to redo your website, or are ready ramp up to higher levels of brand engagement, Tere can help you manage your digital brand.
Working side-by-side with the talented folks on your team (or just you, if you're a solopreneur), Tere develops your creative concept, crafts and designs your content, and helps you determine the right mix of digital channels for your brand. You'll have the content (that is, the words and photos or graphics) you need for social-media engagement, for your website or app, and for emails or text-messages about the campaign, and for speeches or events. And Tere can coordinate with your marketing or PR agency, if you're working with one.
If your website needs updating, you general have two options: hire an agency or do it yourself. An agency offers a full slate of designers, user-experience (UX) experts, coders, copywriters, and a project manager. Meanwhile, going DIY lets you build or update your site on the cheap. But if neither choice works for you—if the agency approach is beyond your budget and your staff is stretched too thin to do it yourself—Tere can help, especially if you're interested in a Squarespace site. Tere's a member of Squarespace Circle, a group of web designers that Squarespace invited to have early access to features, extra time to build a site before annual fees kick in, and a 20% discount on Squarespace's monthly or annual fees.
Tere's proven approach, which is always done hand in hand with your internal team, is straightforward:
Fees to build your website from start to finish will range from $5,000 to $25,000, depending on the complexity of your site, and you'll be able to maintain in on your own through Squarespace's simple content-management system. If you're looking to create a microsite or redo just a portion of your site—or to create a simple, scrolling one-page site—it'll cost a small fraction of that, so don't let cost keep you from building a site. In the end, you'll have a responsive site that works beautifully on all devices, that balances attractive graphics and videos with clear and compelling words, that encourages sharing on social, that your staff loves, and that drives your audience(s) to action. Total time? Four to eight weeks, from start to finish. Talk to Tere about your web project.
Do you manage a small business or nonprofit? Oversee a professional organization? Own your own business? Tere's staff-development workshops may be just what the digital doctor ordered. Whether you're building a digital team, are bringing all your digital efforts in-house after working with agency, or want to activate your staff as digital ambassadors—or if you're looking for one-on-one professional development and mentoring for your content creators or social-media team—Tere has a plan to fit your needs and budget.
Tere's most-popular workshop—Social Media Simplified—takes only six hours of your staff's time. Your team will master channel-by-channel trends and tactics, so that they're ready to engage your customers on LinkedIn, Twitter, Facebook, Google+, Pinterest, Instagram, Medium, Vine, YouTube, Periscope, Reddit, Snapchat, and more. How can they learn all that so quickly? Because Tere's middle name is efficiency.
Tere also offers courses that help your staff create campaigns, harness virtual reality (VR) and augmented reality (AR), devise an email strategy, audit the effectiveness of your website and update it to better reach your target audience, create engaging slideshows and videos, and even help your CEO manage Twitter or develop a TED Talk. Every participant receives beautiful materials (in both print and tablet formats) to help focus their attention, take notes, and review later. And Tere includes several hours of follow-up sessions via phone, FaceTime, or Skype, so that your team can continue to ask questions and explore ideas long after the training ends. Her budget-friendly fees range from $2,000 to $6,000+, depending on the workshop's length, complexity, and number of attendees. Check Tere's availability by sending her an email.
Wondering what you can achieve on your budget? Give Tere a shout.