Although horizontal logos still work in a number of marketing scenarios, they're a bit of a nightmare in two areas: responsive-design websites and social media.
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Utilizing 135 employee advocates, each of which has a fairly average reach (338 Facebook friends), will yield more impressions than a branded Facebook page with a MILLION fans. Whoa. It's time to think differently about employees.
Pinterest rolls out new features in dribs and drabs, without fanfare or drama. But each new feature is pretty cool. Here’s an overview of Guided Search, custom categories, messaging, group boards, secret boards, Promoted Pins, and analytics.
The ubiquitous cat video: the most shared content in the known world and our biggest time-waster, too. With nothing else quite as shareable (or downright adorable) as cat videos, brands will often just post random ones, even if they do nothing to promote or reinforce brand identity.
If your brand is sophisticated and formal, let that be your voice. If your brand is young and hip, that's your voice. If it's gentle and caring, make that your voice.