THE ANSWERS YOU NEED
It's time to create a content strategy, digital-content strategy, or social-media strategy to bring together disparate departments, define your audience(s) and objectives with exceptional clarity, and develop the processes required to execute your strategy.
WAIT . . . THREE DIFFERENT TYPES OF STRATEGIES?
A social-media strategy includes all the social-media channels available to you, like Facebook, Twitter, and Instagram. A digital-content strategy includes social media, plus all other digital channels, like your website, apps, email, and text messaging. A content strategy includes social media, the rest of your digital content, and all your non-digital content, like direct mail, speeches and presentations, TV and radio, books and brochures, grant reports, catalogs, and more. Your job is to decide which of the three your organization is ready for!
ISN'T IT GAUCHE TO TALK SO OPENLY ABOUT CONSULTING FEES?
Maybe. After all, we're taught from a young age not to talk about money. But when Tere sat on the other side of the table, she was frustrated by the lack of transparency from consultants who wouldn't offer even a ballpark of their fees before making a full-court sales pitch. She vowed then to make her fees public if she ever sat in a consultant's chair. In addition to offering fee ranges on this site, Tere writes up a proposal for each project, and she sticks to the agreed-upon fee, even if she sorely underestimates her time. And Tere will never pitch you for additional work: when the project is over, it's over. If you want to use her services again, she's confident you'll give her a call.
10-MINUTE MANUALS: CONTENT CRAFTING
Can you really tell a story in 140 characters? Woo customers with web copy? Create a call to action with only a series of emails? Of course you can! With the tips, tricks, and techniques in this manual, you'll be a content-crafting superhero in just ten minutes a day. From mastering email subject lines and nailing Instagram captions to writing quippy web and app copy, this manual shows you the ropes. You'll find the latest research on what works and what doesn't, as well as successful practices from organizations a lot like yours.