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Vocab: Responsive Design

Responsive design refers to a web design that automatically adjusts to the size of the device being used to view the site.

Employee Advocates: Your Entire Organization Is Your Social-Media Staff

Utilizing 135 employee advocates, each of which has a fairly average reach (338 Facebook friends), will yield more impressions than a branded Facebook page with a MILLION fans. Whoa. It's time to think differently about employees. 

Use Pinterest’s Newest Features to Grow Your Brand

Pinterest rolls out new features in dribs and drabs, without fanfare or drama. But each new feature is pretty cool. Here’s an overview of Guided Search, custom categories, messaging, group boards, secret boards, Promoted Pins, and analytics.

Six Reasons the ALS Ice Bucket Challenge Went Viral

The ALS Ice Bucket Challenge is worth studying: Why did it go viral? How did it raise over $100 million for an organization that often struggles to raise significant funds? Take a look at six key components.