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October2014

Vocab: AMA (Ask Me Anything)

AMA is an acronym for Ask Me Anything, a weekly feature on Reddit in which celebrities are asked . . . well, anything . . . by fans.

Who Says You Can’t Be a Digital Storyteller?

With enough cycles of study, practice, feedback, and revision, you’ll become good at digital storytelling. Maybe even quite good. Don’t let anyone tell you otherwise.

Size Your Graphics for Social Media

Whether you’re designing graphics on your own, working with a freelance graphic designer, or utilizing an in-house graphics department, be sure that you require every graphic to be sized for every channel you’re on.

Vocab: Responsive Design

Responsive design refers to a web design that automatically adjusts to the size of the device being used to view the site.

Employee Advocates: Your Entire Organization Is Your Social-Media Staff

Utilizing 135 employee advocates, each of which has a fairly average reach (338 Facebook friends), will yield more impressions than a branded Facebook page with a MILLION fans. Whoa. It's time to think differently about employees. 

Use Pinterest’s Newest Features to Grow Your Brand

Pinterest rolls out new features in dribs and drabs, without fanfare or drama. But each new feature is pretty cool. Here’s an overview of Guided Search, custom categories, messaging, group boards, secret boards, Promoted Pins, and analytics.

Collaborated Content: Cookie Monster and John Oliver

Mashable, known for creating gobs and gobs of content about digital trends, teamed up with Sesame Street to produce a vocabulary-based newscast. Will this be your inspiration to collaborate on content for your digital channels?