When the teams that manage social media for celebrities or brands believe they'll be ridiculed for anything less than perfection, they'll stop trying new tactics.
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Whether you’re designing graphics on your own, working with a freelance graphic designer, or utilizing an in-house graphics department, be sure that you require every graphic to be sized for every channel you’re on.
Although horizontal logos still work in a number of marketing scenarios, they're a bit of a nightmare in two areas: responsive-design websites and social media.
Pinterest rolls out new features in dribs and drabs, without fanfare or drama. But each new feature is pretty cool. Here’s an overview of Guided Search, custom categories, messaging, group boards, secret boards, Promoted Pins, and analytics.
If your brand is sophisticated and formal, let that be your voice. If your brand is young and hip, that's your voice. If it's gentle and caring, make that your voice.